Openx.org OpenX: Programmatic Advertising | Ad Exchange Network

OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards....

Openx.org Overview

OpenX.org is a programmatic advertising platform and ad exchange network designed to assist publishers and demand partners in making the most of their online advertising efforts. The website portrays an ethos of professionalism and measurement, while highlighting the use of modern-day technology, automated solutions and targeting as key features of the ad exchange network. In this review, we analyze the website, its features, and the overall structure in order to understand how well it serves both publishers and demand partners.

The website focuses primarily on its products and services, highlights the innovative technologies used to deliver these services, while supporting publishers and demand partners throughout the publishing lifecycle. OpenX is committed to ensuring the highest quality marketplace standards are maintained as part of its advertising process. The company has adopted strict marketplace quality rules with a robust vetting process to screen fraud and implement safety measures designed to minimizing scams and malicious behavior while promoting effective ad campaigns.

Currently, the site sees an average of 710 unique users per day who visit the site generating around 1633 pageviews with a value of 21900 USD. The website is hosted by SoftLayer based in the US, with a top-level domain of .ORG. Despite the focus of the website being predominantly geared towards businesses and corporations, the website holds an overall family-friendly tone that provides valuable and useful information that is not only educational but also informative.

In terms of PageSpeed Insights scores, the website scores 50, which is lower than what is expected in the current era of online advertising, a situation that could be improved with adjustments to website optimizations. For advertisers and publishers, speed is a significant factor that affects the performance of an ad exchange network, so this could be a significant drawback for OpenX.org compared to other ad exchange networks.

In overall, OpenX.org serves as an essential service for advertisers and publishers to make the most of their online advertising efforts. The website showcases an array of well-designed campaigns, solutions, and technologies. While it could improve its page loading speed with data optimization, the website remains easy to use, informative and user-friendly.

Openx.org Rank Summary

Global Rank

413,279

Average Load Time

1.77sec

Links In Count

1,399

Website Value

$21,922

Audience Geography. Where are openx.org visitors located?

Country	Visitors
United States US	94.3%
Other	6%

Country	Pageviews
United States US	95.9%
Other	4.1%

Country	Rank
United States US	94157

Where do visitors go on openx.org?

Subdomain	Pageviews
openx.org	51.86%
dc.openx.org	4.88%
other	43.16%

Subdomain	Pageviews per User
openx.org	1.6
dc.openx.org	1

Subdomain	Reach
openx.org	75.12%
dc.openx.org	11%

How popular is openx.org?

Period	Global Rank	Global Rank Delta
past 3 months	413279	94067
past month	455772	4415
past week	560767	117075
yesterday	1735643	1269918

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	477182	237949	7	-58.908%	2.3	-55.098%
30	532257	-53121	6	10%	2.3	20%
7	772747	253605	4	-44.03%	1	-36.41%
1	1736569	1252893	0	-98.873%	1	-46.81%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	413232	31241	12	-8.511%
30	456478	30081	1	-9.719%
7	493538	37141	1	-12.1%
1	1735477	1286263	2	-97.886%

Openx.org Website Safety

Overview

Last Updated: 11/10/2024

Overall result - openx.org is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 01/26/2019

openx.org is safe.

Norton ConnectSafe evaluates openx.org for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 12/02/2016

openx.org is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

openx.org is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/27/2020

openx.org is safe.

McAfee assesses openx.org for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze openx.org for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/10/2019

openx.org child safety is very good.

The WOT calculates reputation of the openx.org. This reputation system receives ratings from users and information from third-party sources, assesses the openx.org for safety features and confirms, whether openx.org is suitable for children.

SSL Information

SSL Checker Tool

WARNING!	Certificate download error. Previous scan results are shown below.
Domain	Unknown
Issuer Organization	Unknown
Issuer	Unknown
Algorithm	Unknown
Valid form	Unknown
Expiration	Unknown
Signed	No information
Additional Domains

Openx.org Rank History

Alexa Rank shows how popular openx.org is in comparison with other sites. The most popular site has Alexa Rank equals 1. If openx.org has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to openx.org and pageviews on openx.org over the past 3 months.

Openx.org Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 36351

ASN Title: SOFTLAYER - SoftLayer Technologies Inc., US

Last Update: 03/12/2020

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 36351
ASName: SOFTLAYER
ASHandle: AS36351
RegDate: 2005-12-12
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/36351

OrgName: SoftLayer Technologies Inc.
OrgId: SOFTL
Address: 4849 Alpha Rd.
City: Dallas
StateProv: TX
PostalCode: 75244
Country: US
RegDate: 2005-10-26
Updated: 2018-01-22
Ref: https://rdap.arin.net/registry/entity/SOFTL

ReferralServer: rwhois://rwhois.softlayer.com:4321

OrgAbuseHandle: ABUSE1025-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-214-442-0605
OrgAbuseEmail: abuse@softlayer.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE1025-ARIN

OrgTechHandle: IPADM258-ARIN
OrgTechName: IP Admin
OrgTechPhone: +1-214-442-0600
OrgTechEmail: ipadmin@softlayer.com
OrgTechRef: https://rdap.arin.net/registry/entity/IPADM258-ARIN

RAbuseHandle: ABUSE1025-ARIN
RAbuseName: Abuse
RAbusePhone: +1-214-442-0605
RAbuseEmail: abuse@softlayer.com
RAbuseRef: https://rdap.arin.net/registry/entity/ABUSE1025-ARIN

RTechHandle: IPADM258-ARIN
RTechName: IP Admin
RTechPhone: +1-214-442-0600
RTechEmail: ipadmin@softlayer.com
RTechRef: https://rdap.arin.net/registry/entity/IPADM258-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

%rwhois V-1.5:003fff:00 rwhois.attcloudarchitect.com (by Network Solutions, Inc. V-1.5.9.6)
%error 230 No Objects Found

Openx.org Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: openx.org
Registry Domain ID: 87cdad579fd94f0c825e0b1f87649dad-LROR
Registrar WHOIS Server: whois.tucows.com
Registrar URL: http://www.tucows.com
Updated Date: 2023-11-01T04:20:48Z
Creation Date: 1998-11-26T05:00:00Z
Registry Expiry Date: 2024-11-25T05:00:00Z
Registrar: Tucows Domains Inc.
Registrar IANA ID: 69
Registrar Abuse Contact Email: domainabuse@tucows.com
Registrar Abuse Contact Phone: +1.4165350123
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: OpenX Limited
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: CA
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: US
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Name Server: ns-cloud-e1.googledomains.com
Name Server: ns-cloud-e3.googledomains.com
Name Server: ns-cloud-e2.googledomains.com
Name Server: ns-cloud-e4.googledomains.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2024-10-11T08:12:11Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
openx.org	208.43.79.58	21600

Host	MX Record	Priority	TTL
openx.org	aspmx.l.google.com	1	21600
openx.org	alt1.aspmx.l.google.com	5	21600
openx.org	alt2.aspmx.l.google.com	5	21600
openx.org	aspmx2.googlemail.com	10	21600
openx.org	aspmx3.googlemail.com	10	21600

Host	NS Record	TTL
openx.org	dns1.p06.nsone.net	21600
openx.org	dns2.p06.nsone.net	21600
openx.org	dns3.p06.nsone.net	21600
openx.org	dns4.p06.nsone.net	21600
openx.org	ns01.oxdns.net	21600
openx.org	ns02.oxdns.net	21600
openx.org	ns03.oxdns.net	21600
openx.org	ns04.oxdns.net	21600

Host	TXT Record	TTL
openx.org	v=spf1 ip4:173.241.240.0/20 ip4:69.6.80.0/20 ip6:2620:6C::/42 include:_spf.google.com include:mktomail.com ~all	21600
openx.org	v=spf1 include:mg-spf.greenhouse.io ~all	21600
openx.org	ciscocidomainverification=db0237dfb3a38999751020d58f7d670e7c1605b1f9a0d9abada9e9ce4228852	21600
openx.org	google-site-verification=5K_6MQPI8-3AuTm7lEdZhTpTxiGKer8DXCfht7C1z-I	21600

dns1.p06.nsone.net
TTL: 3600
Email address: hostmaster.nsone.net
Serial: 1566438310
Refresh: 10800
Retry: 3600
Expire: 2678400
Minimum: 21600

Openx.org HTML Check

HTML Validation Tool

Errors

Bad value “us_en” for attribute “hreflang” on element “link”: The language subtag “us_en” is not a valid language subtag.

Bad value “de_en” for attribute “hreflang” on element “link”: The language subtag “de_en” is not a valid language subtag.

Bad value “de_de” for attribute “hreflang” on element “link”: The language subtag “de_de” is not a valid language subtag.

Bad value “uk_en” for attribute “hreflang” on element “link”: The language subtag “uk_en” is not a valid language subtag.

Bad value “jp_jp” for attribute “hreflang” on element “link”: The language subtag “jp_jp” is not a valid language subtag.

Bad value “jp_en” for attribute “hreflang” on element “link”: The language subtag “jp_en” is not a valid language subtag.

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Bad value “https://api.w.org/” for attribute “rel” on element “link”: The string “https://api.w.org/” is not a registered keyword.

The “frameborder” attribute on the “iframe” element is obsolete. Use CSS instead.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Bad value “” for attribute “target” on element “a”: Browsing context name must be at least one character long.

Stray end tag “a”.

Bad value “” for attribute “src” on element “img”: Must be non-empty.

Stray end tag “source”.

Attribute “datetime” not allowed on element “h6” at this point.

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

The “navigation” role is unnecessary for element “nav”.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The “main” role is unnecessary for element “main”.

Empty heading.

Consider using the “h1” element as a top-level heading only (all “h1” elements are treated as top-level headings by many screen readers and other tools).

The “contentinfo” role is unnecessary for element “footer”.

Openx.org Desktop Performance

Last tested: 06/04/2017

Desktop Speed

71%

Optimize images

Leverage browser caching

Avoid landing page redirects

Reduce server response time

Minify HTML

Desktop Resource Breakdown

Total Resources	67
Number of Hosts	18
Static Resources	45
JavaScript Resources	22
CSS Resources	3

Openx.org Mobile Insights

Last tested: 05/29/2017

Mobile Usability

94%

Size tap targets appropriately

Mobile Speed

50%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Leverage browser caching

Optimize images

Minify HTML

Mobile Resource Breakdown

Total Resources	63
Number of Hosts	18
Static Resources	45
JavaScript Resources	22
CSS Resources	3

Openx.org Common Typos

www.openx.com
www.openx.net
www.openx.org
www.openx.info
www.openx.biz
www.openx.us
www.openx.mobi
www.penx.org
www.openx.org
www.ipenx.org
www.oipenx.org
www.iopenx.org
www.kpenx.org
www.okpenx.org
www.kopenx.org
www.lpenx.org
www.olpenx.org
www.lopenx.org
www.ppenx.org
www.oppenx.org
www.popenx.org
www.oenx.org
www.ooenx.org
www.opoenx.org
www.oopenx.org
www.olenx.org
www.oplenx.org
www.opnx.org
www.opwnx.org
www.opewnx.org
www.opwenx.org
www.opsnx.org
www.opesnx.org
www.opsenx.org
www.opdnx.org
www.opednx.org
www.opdenx.org
www.oprnx.org
www.opernx.org
www.oprenx.org
www.opex.org
www.opebx.org
www.openbx.org
www.opebnx.org
www.opehx.org
www.openhx.org
www.opehnx.org
www.opejx.org
www.openjx.org
www.opejnx.org
www.opemx.org
www.openmx.org
www.opemnx.org
www.open.org
www.openz.org
www.openxz.org
www.openzx.org
www.opens.org
www.openxs.org
www.opensx.org
www.opend.org
www.openxd.org
www.opendx.org
www.openc.org
www.openxc.org
www.opencx.org

Openx.org OpenX: Programmatic Advertising | Ad Exchange Network

OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards....

Openx.org Overview

Openx.org Rank Summary

Openx.org Website Safety

Openx.org Rank History

Openx.org Hosting Information

Openx.org Domain Registration and Settings

Openx.org HTML Check

Openx.org Desktop Performance

Openx.org Mobile Insights

Openx.org Similar Audits

Openx.org Common Typos